In a surprising, and likely temporary, turn of events, the number of people paying to watch cable channels has grown.
On Monday, research analyst MoffettNathanson released its “Cord-Cutting Monitor Q3 2025: Signs of Life?” report. It found that the pay TV operators, including cable companies, satellite companies, and virtual multichannel video programming distributors (vMVPDs) like YouTube TV and Fubo, added 303,000 net subscribers in Q3 2025.
According to the report, “There are more linear video subscribers now than there were three months ago. That’s the first time we’ve been able to say that since 2017.”