Google Domains is officially out of beta after a whopping seven years. Some Google products start up (and shut down) at a breathtaking pace, but Domains got an old-school, multi-year-long beta, just like in the early days of Gmail. Domains launched to everyone in the US in 2015 and has since expanded to support 26 countries.
Google Domains is a simple service that lets you buy a domain, with over 300 different domain endings. It's not the cheapest registrar available, but the interface is great, and the fees for common TLDs are just $12 per year, every year, without any of the extra fees or renewal increases that some sites charge. Registrant privacy is free, as is access to Google's DNS.
Of course, you can protect all your domain settings behind the two-factor authentication security settings you have on a regular Google account. You can forward emails to your consumer Gmail inbox or use the domain to start a Google Workspace organization. If you're using a Google Cloud or Ads product, Domains supports easy domain verification with one of those services, too. Google does so much stuff on the Internet that having a service like this to direct customers to just makes sense.
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