A decade ago, SpaceX began to land the first stages of the Falcon 9 rocket with some regularity, but it's only within the last five years that the company has begun flying the rocket dozens and then hundreds of times a year.
As a result, SpaceX has very rapidly become responsible for more than three-quarters of all mass launched into orbit. Much of this is the company's Starlink satellites, but due to cost and the lack of alternatives, SpaceX has also stepped up to launch payloads from all comers, including direct competitors such as Amazon, Northrop Grumman, AST Space Mobile, OneWeb, and more.
New research is beginning to quantify just how much the introduction of the Falcon 9 rocket, the adoption of reuse, and the vehicle's high cadence have upended the global launch market.