On July 1, it will be illegal in California for streaming platforms to play ads louder than the content being watched.
As The Hollywood Reporter highlighted this week, California Governor Gavin Newsom signed a bill (SB 576) in October 2025 that prohibits any video streaming service in the state from transmitting the “audio of commercial advertisements louder than the video content the advertisements accompany.”
The law brings some parity between streaming services and broadcast, cable, and satellite TV providers, which, under The Commercial Advertisement Loudness Mitigation (CALM) Act, can only play commercials at “the same average volume as the programs they accompany,” the FCC says.