Six months after its launch, research firm Antenna estimates that the Howdy streaming service has more than 1 million subscribers.
Roku debuted Howdy in August. The subscription video-on-demand (SVOD) service is $3 per month and doesn't have commercials.
In an announcement today, Antenna estimated that almost 300,000 people signed up for Howdy in August and that the service gained 100,000 subscribers in each subsequent month.