Internal documents have revealed that Meta has projected it earns billions from ignoring scam ads that its platforms then targeted to users most likely to click on them.
In a lengthy report, Reuters exposed five years of Meta practices and failures that allowed scammers to take advantage of users of Facebook, Instagram, and WhatsApp.
Documents showed that internally, Meta was hesitant to abruptly remove accounts, even those considered some of the “scammiest scammers,” out of concern that a drop in revenue could diminish resources needed for artificial intelligence growth.