For millions of Spotify users, the "Wrapped" feature—which crunches the numbers on their annual listening habits—is a highlight of every year's end, ever since it debuted in 2015. NPR once broke down exactly why our brains find the feature so "irresistible," while Cosmopolitan last year declared that sharing Wrapped screenshots of top artists and songs had by now become "the ultimate status symbol" for tens of millions of music fans.
It's no surprise then that, after a decade, some Spotify users who are especially eager to see Wrapped evolve are no longer willing to wait to see if Spotify will ever deliver the more creative streaming insights they crave.
With the help of AI, these users expect that their data can be more quickly analyzed to potentially uncover overlooked or never-considered patterns that could offer even more insights into what their listening habits say about them.