Microsoft and Asus revealed the ROG Xbox Ally handheld PC gaming line in June and promised an October 16 launch date in August. But they waited all the way until Thursday night to reveal preorder pricing set at $599.99 for the base ROG Xbox Ally hardware and a whopping $999.99 for the souped-up ROG Xbox Ally X.
Those prices put the baseline ROG Xbox Ally units in the same general price tier as competition like Valve's Steam Deck OLED, Lenovo's Legion Go S, and even Nintendo's Switch 2. But the higher-grade ROG Xbox Ally X is significantly more expensive than almost all competing gaming handhelds, thanks in part to components like a Ryzen Z2 Extreme processor and an NPU that Asus says will ensure it is ready for a future when "AI enhancements" are rolling out in new games.
That may seem like overkill when Steam Deck users seem content using their handheld mainly for low-end games like Vampire Survivors and Hades. But Asus said that, in pre-release hardware tests, the ROG Xbox Ally X gets "up to a 30% performance boost" over 2024's ROG Ally X on high-end games like Indiana Jones and the Great Circle. The newer hardware also gets "up to twice the battery life" over the ROG Ally X on a game like Hollow Knight Silksong, Asus said.