If you were hoping for a respite from rising streaming subscription fees in 2025, you’re out of luck. Several streaming providers have already increased monthly and/or annual subscription rates, continuing a disappointing trend from the past few years, with no foreseeable end.
Years of pricing and value concerns
Subscribers have generally seen an uptick in how much money they spend to access streaming services. In June, Forbes reported that 44 percent of the 2,000 US streaming users it surveyed who “engage with content for at least an hour daily” said their streaming costs had increased over the prior year.
Deloitte's 2024 Digital Media Trends report found that 48 percent of the 3,517 US consumers it surveyed said that they would cancel their favorite streaming video-on-demand service if the price went up by $5.
