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X, formerly known as Twitter, spent the summer hastily rebranding and vying to win advertisers back, but at least one advertiser was shocked when X swiftly rejected its ads after deciding to return to X.
A nonpartisan nonprofit, the Freedom Forum, told Ars that last week it discovered that its X ads were being arbitrarily blocked after attempting to advertise an educational, family-friendly festival that celebrates the First Amendment.
The group assumed the ads were blocked in error, so it reached out to X six different times, and at various times, X's rationale for blocking the ad changed.
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