Enlarge / Buying one of these Nvidia cards is a big commitment, both in dollars and case space. Most people who buy them do turn on DLSS and ray tracing, according to Nvidia. So ... what's going on with the folks who don't? (credit: Andrew Cunningham)
As part of its push for the RTX 4070, Nvidia's new $600 entry point into its Ada Lovelace GPU series, Nvidia has some statistics that, depending on how you look at them, are either completely baffling or entirely believable.
In a blog post and in press materials sent out before the 4070's debut, Nvidia offers stats pulled from "millions of RTX gamers who played RTX capable games" in February 2023. They show that:
- 83 percent of 40 series gamers "turn RT on" (ray tracing)
- 56 percent of 30 series
- 43 percent of 20 series
As for DLSS, Nvidia's AI-accelerated upscaling and frame-generation tool for games that support it, Nvidia writes that 79 percent of 40 series, 71 percent of 30 series, and 68 percent of 20 series owners turned the feature on.
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