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Like any social media platform, Truth Social relies on advertising to drive revenue, but as Twitter’s highly publicized struggle to retain advertisers has shown, it’s hard to attract major brands when a company’s content moderation capabilities appear undependable. That’s likely why Truth Social—which prides itself on sparking an “open, free, and honest global conversation” by largely avoiding content moderation altogether—has seemingly attracted no major advertisers.
A New York Times analysis of hundreds of Truth Social ads showed that the social media platform’s strategy for scraping by is taking ads from just about anyone. Currently, the platform, which was founded by former president Donald Trump, is attracting ad dollars from “hucksters and fringe marketers” who are peddling products like Trump tchotchkes, gun accessories, and diet pills, the Times reported.
In addition to Truth Social’s apparently struggling ad business, SFGate reported in November that Truth Social’s user base also seems to be dwindling. According to The Righting, a group monitoring conservative media, Truth Social traffic peaked last August at 4 million unique visitors but dropped to 2.8 million by October.
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