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Advertisers pulling out of Twitter as the platform remains unstable under Elon Musk’s leadership have many reasons to be concerned about brand safety, Reuters reported.
Major brands pausing advertising include Audi of America, United Airlines, General Mills, General Motors, Volkswagen, Modelez International (which makes popular products like Oreos), and Omnicon (which manages advertising for brands like McDonalds and Apple). Beyond the damage of brand impersonations through the Twitter Blue paid verification scandal, spokespersons for these groups have pointed to increases in hate speech on the platform and cuts to Twitter support staff as most worrying.
“We felt there is a risk our advertising would appear next to the wrong messages," Mondelez CEO Dirk Van de Put told Reuters.
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