CUPERTINO, Calif.—The third and final new Apple Watch introduced at today's hardware-reveal event is the company's first stab at a premium, trail-ready piece for your wrist: the Apple Watch Ultra.
Apple COO Jeff Williams describes the new model, which starts at $799 and can be ordered starting today, as an option for "exploration, adventure, and endurance," and its features seem designed for the highest hikes and deepest dives, including deep water resistance, a siren that can be heard up to 600 feet away, and high-end physical materials. The case is composed of "aerospace titanium," while the new "alpine loop" wristband combines titanium with woven fabric.
Reps suggest that default use of the Apple Watch Ultra will last for "up to 36 hours" on a single charge, thanks to the "biggest battery yet" on an Apple Watch, while that battery life can grow to as much as 60 hours via a "battery optimization setting coming later this fall." The display is also the brightest yet for Apple Watch, reaching up to 2,000 nits of brightness—though we're still waiting to hear how battery life will be affected by constant use of max brightness.
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