Enlarge / This galaxy brain image is still working out Ubisoft's apparent "piece-by-piece" puzzle explanation of its NFT plans. (credit: Aurich Lawson | Getty Images)
In the weeks since Ubisoft rolled out non-fungible tokens in one of its video games, critics—particularly those here at Ars Technica—have shot back with questions about their purpose. While Ars is still waiting for a formal response to our December questions, the closest we're likely to get comes from a Thursday interview with Ubisoft executives that included a bold assertion that players' "resistance" to NFTs is "based on misunderstanding." (We hope Ubisoft isn't saying that to anyone who has read Ars' lengthy guide to NFTs.)
In the interview, conducted by Australian tech site Finder, two Ubisoft executives (Didier Genevois, head of Ubi's blockchain team, and Nicolas Pouard, lead on Ubi's "Quartz" and "Digits" NFT systems) fail to clarify how an online game's NFT implementation differs on a gameplay basis from existing digital rights management (DRM) solutions, particularly those baked into storefronts like Steam and Ubisoft Connect.
When pressed directly on what benefit a player might expect from engaging with Ubisoft Digits, Pouard first said that "gamers don't get what a digital secondary market can bring to them." Eventually, Pouard answered with one potential benefit: "the opportunity to resell their items once they're finished with them or they're finished playing the game itself."
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